The new magazine is meant to inform, activate and inspire people to eat and life healthier. On the website of Albert Heijn they share healthy recipes and menu suggestions for breakfast, lunch and diner. Together with the launch of the magazine is forms the Albert Heijn information program on better eating.
Marit van Egmond, CEO of Albert Heijn, expects the magazine to fit in with what keeps many people busy and interested. And we can all use extra help and inspiration in this.
Nowadays a lot of people find it important to life healthier. This is why Albert Heijn launched the health magazine that is called ''Gezond Vooruit''. They want to support their customers with healthy eating. With this free magazine Albert Heijn takes the next step in their information program on better eating. It is filled with inspiring stories, tasty recipes and useful tips.
In the first edition, that will be released in May, they will focus on themes about eating healthy with children and items on how to prepare a meal in limited time.
The next edition of the magazine will be available in September and January.